Interpretation and tourism

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IAE Storytelling Toolkit

Towards the end of last year, we were appointed by Fáilte Ireland as heritage interpretation and visitor experience mentors to 25 attractions in Ireland’s Ancient East. The attractions had all been awarded capital grants for new interpretation, primarily for international audiences.  This is part of running out Ireland’s Ancient East, Ireland’s latest major tourism proposition. […]

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We have loved helping to deliver the training element of the Interpretation Plan that we wrote for the New Forest: Our Past, Our Future Landscape Partnership. The Plan identified modern communication skills as essential to conservation bodies, particularly in a much-visited National Park in densely populated southern England. It proposed a diverse training programme with […]

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leviathan backbone and ship sculpture on a beach

Sometimes this work brings us the most amazing opportunities.  Visiting Arctic Norway is high on the list for ‘best things we have done in the course of business’. It is a fabulous place.  Participating in a national conference on ‘Visitor Experience in Norway’s Regional Parks’ enriched the experience. It not only bought us into contact […]

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Covers of three English National Park Experience Development Frameworks

We have just delivered the Experience Development Frameworks for the English National Park Experience Collection, a new international tourism proposition for England’s National Parks. These fine looking documents (designed once again by our good friends at The Way) set the direction for the Experience Collection which will be launched internationally later this year. There are nine […]

New Toolkit – Sharing the Wild Heart of Ireland

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Smiling Irish teenagers on a windy day

  As our final contribution to the Tourism Interpretation Masterplan for Ireland’s National Parks, we have just completed a new toolkit.  Sharing the Wild Heart of Ireland: Interpretation guidelines for Ireland’s National Parks is an internal document for National Park staff in the six National Parks. It gives step-by-step advice on how to use the national and […]

Tourism Interpretation Frameworks for Ireland’s National Parks

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a spread of the framework documents

  It’s been a lot of work and we are delighted with the final versions of the Tourism Interpretation Frameworks for Ireland’s National Parks. This is TellTale’s main contribution to a major Tourism Interpretation Masterplan for the National Parks that we produced in partnership with SLR Consulting, with design by The Way. The Tourism Interpretation Frameworks […]

Minister praises new Storytelling Interpretation Toolkit for Ireland’s Ancient East

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IAE Storytelling Toolkit

It is exciting to see top level endorsement of the new Storytelling Interpretation Toolkit that we produced for Ireland’s Ancient East.  It is not every day that a government minister talks about heritage interpretation – let alone about a TellTale project!   The Irish Minister of State for Tourism, Patrick O’Donovan said: “Bringing history alive is […]

Storytelling Interpretation Toolkit – possibly our favourite job ever

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For a company called TellTale, writing a toolkit on Storytelling Interpretation is just brilliant.  Writing for Ireland’s Ancient East, a tourism proposition based on stories, is even better. We are very pleased with A Toolkit for Storytelling Interpretation. It brings together the lessons we learned from mentoring the first 25 attractions in Ireland’s Ancient East […]

New Forest Connects Training Programme

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We are now helping to deliver the training element of the Interpretation Plan that we wrote for the New Forest: Our Past, Our Future Landscape Partnership. The Plan identified modern communication skills as essential to conservation bodies, particularly in a much-visited National Park in densely populated southern England. It proposed a diverse training programme with […]

Working nearer home: South West Peak Interpretation Plan

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Another partnership, another landscape, another Interpretation. Once again it is totally different.  In this instance, the key issue is not building recognition, but of managing recreation pressure and local interests in part of Britain’s most visited National Park. Happily, the partners represented a range of interests and, as usual, our consultations involved them working in […]