Susan ran training in ‘Writing for visitors to Tower Bridge’ for staff at this iconic and popular London landmark. The training focused on writing for international, experience-focussed tourists. This calls for very sharp writing.
The (relatively) new high-level glass walkways have added to the ‘must-do’ status of Tower Bridge and established its place in the Top Ten London Attractions. It attracts ‘experience seekers’, not just ‘heritage buffs’.
The challenge for the interpretation is to convey the excitement of the bridge’s heritage alongside the vertiginous experience. A new Interpretation Plan is in place and new exhibitions are about to be planned.
Writing at Tower Bridge has to attract the attention for international tourists who are there for the thrill, or to ‘tick off’ the attraction, to spend time with family or friends. In a day of participatory writing exercises and discussions, Susan gave the Tower Bridge team tools and tips for writing for these types of visitors.
This was a particularly appropriate place for our new training in Using Global (or International) English for for international audiences.