Tourism Masterplan for the River Shannon

Framework document cover page

The River Shannon – the Mighty River of Ireland – runs through the Ireland’s Hidden Heartlands and through the character, folklore and identity of Ireland.

Celtic crosses beside a wide river

When SLR were commissioned to develop a Masterplan for unlocking the sustainable tourism potential of this beautiful, wild and (mostly) serene river and its environs, we were part of the team and responsible for the Thematic Interpretation Framework.

workshop participants

As usual, we brought together a range of stakeholders who knew the river well, albeit in different parts and from different perspectives to identify the distinctive Spirit of Place of the Shannon that visitors should experience. We translated this into a framework of themes and Inspirers. In a second set of workshops local providers used these to develop initial proposal for experiences.