It’s been great to work with our friends in the Great Lighthouses of Ireland again. They’ve come a long way since 2015 when we, as part a fantastic team led by Ethna Murphy, created the interpretation and experience frameworks for the new tourism brand. Since then, we’ve helped individual lighthouses occasionally, mainly with interpretive planning and training. We’re always delighted to have a reason to visit a lighthouse.
Like all tourism providers, their on-line activity is vital to their success.
In the meantime, the Great Lighthouses of Ireland have grown in number, in profile and professionalism. Like all tourism providers, their on-line activity is vital to their success. Different times and different communication channels require new supports. Time for a refreshed approach to storytelling that integrates the on-site and digital visitor experience with the brand values. The new on-line Storytelling Manual does that.
The importance of telling true stories.
The Manual, written by us and designed by our good friends at The Way Design, draws heavily on the training we developed a few years ago for GLI guides or ‘Storykeepers’. We have helped them to develop a distinctive, high-quality approach to guiding. The new manual includes details of this alongside information designed to help local communities and other stakeholders understand and share the many unforgettable stories of these evocative buildings and the people who worked in them in the 21st century.
The ingredients of great storytelling