Attractions and visitors

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We have just completed the Northern Ireland – Embrace a Giant Spirit Experience Development Toolkit for Tourism Northern Ireland . This is the last in a suite of attractive resources for the launch and run-out of this important new experience brand. High quality, beautifully designed materials have been vital throughout the development and run-out of […]

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Developing a refreshed approach to storytelling that integrates the on-site and digital visitor experience with the brand values.

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  Susan writes: The Yeats Society, Sligo is close to my heart. It was one of the first places I worked for as a Fáilte Ireland mentor, well over ten years ago. Sligo is a beautiful county; everything I had ever dreamed Ireland would be. I love poetry and although then I probably only knew […]

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Now it can be told. For almost all of this year we have been working under wraps on the next big thing for tourism in Northern Ireland, a new experience brand for the next ten years. On 4th November 2019, those wraps were pulled off at the World Travel Market in London.  Northern Ireland – […]

Ireland’s Ancient East mentoring

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Towards the end of last year, we were appointed by Fáilte Ireland as heritage interpretation and visitor experience mentors to 25 attractions in Ireland’s Ancient East. The attractions had all been awarded capital grants for new interpretation, primarily for international audiences.  This is part of running out Ireland’s Ancient East, Ireland’s latest major tourism proposition. […]

The English National Park Experience Collection

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We have just delivered the Experience Development Frameworks for the English National Park Experience Collection, a new international tourism proposition for England’s National Parks. These fine looking documents (designed once again by our good friends at The Way) set the direction for the Experience Collection which will be launched internationally later this year. There are nine […]

Tourism Interpretation Frameworks for Ireland’s National Parks

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  It’s been a lot of work and we are delighted with the final versions of the Tourism Interpretation Frameworks for Ireland’s National Parks. This is TellTale’s main contribution to a major Tourism Interpretation Masterplan for the National Parks that we produced in partnership with SLR Consulting, with design by The Way. The Tourism Interpretation Frameworks […]

Minister praises new Storytelling Interpretation Toolkit for Ireland’s Ancient East

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It is exciting to see top level endorsement of the new Storytelling Interpretation Toolkit that we produced for Ireland’s Ancient East.  It is not every day that a government minister talks about heritage interpretation – let alone about a TellTale project!   The Irish Minister of State for Tourism, Patrick O’Donovan said: “Bringing history alive is […]

Storytelling Interpretation Toolkit – possibly our favourite job ever

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For a company called TellTale, writing a toolkit on Storytelling Interpretation is just brilliant.  Writing for Ireland’s Ancient East, a tourism proposition based on stories, is even better. We are very pleased with A Toolkit for Storytelling Interpretation. It brings together the lessons we learned from mentoring the first 25 attractions in Ireland’s Ancient East […]

Interpretation training at the Museum of Islamic Art, Doha

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TellTale were delighted to deliver a week of training in interpretation planning for the Museum of Islamic Art in Doha, Qatar.