Attractions and visitors


The English National Park Experience Collection

We have just delivered the Experience Development Frameworks for the English National Park Experience Collection, a new international tourism proposition for England’s National Parks. These fine looking documents (designed once again by our good friends at The Way) set the direction for the Experience Collection which will be launched internationally later this year. There are nine […]


Tourism Interpretation Frameworks for Ireland’s National Parks

  It’s been a lot of work and we are delighted with the final versions of the Tourism Interpretation Frameworks for Ireland’s National Parks. This is TellTale’s main contribution to a major Tourism Interpretation Masterplan for the National Parks that we produced in partnership with SLR Consulting, with design by The Way. The Tourism Interpretation Frameworks […]



Storytelling Interpretation Toolkit – possibly our favourite job ever

For a company called TellTale, writing a toolkit on Storytelling Interpretation is just brilliant.  Writing for Ireland’s Ancient East, a tourism proposition based on stories, is even better. We are very pleased with A Toolkit for Storytelling Interpretation. It brings together the lessons we learned from mentoring the first 25 attractions in Ireland’s Ancient East […]



One book for all at Wetland Centres

The Wildfowl and Wetland Trust had been unhappy with their guidebooks for years.  Over the last few years they have as an organisation learned a lot more about their different visitor segments and what they need.  They have made lots of changes in what they provide – and we at TellTale have been delighted to […]


TellTale Training at Tower Bridge, London

Writing for international tourists requires all the usual sharp writing skills and then some more. Our training helped staff at the internationally recognisable Tower Bridge, one of London’s top attractions, to communicate with their global audience.