The Wildfowl and Wetland Trust had been unhappy with their guidebooks for years. Over the last few years they have as an organisation learned a lot more about their different visitor segments and what they need. They have made lots of changes in what they provide – and we at TellTale have been delighted to be involved in helping with many of those developments.
But, through all that, the centre guide publications remained unchanged and, to be honest looking ever-more out of date.
We all knew that changing them would be a mighty task but, after a big deep breath, we took it on.
Now new improved guidebooks to the centres at London, Arundle and Martin Mere are completed (or very nearly so).
It was great to work with our old friends at WWT again and we much enjoyed pairing up with their chosen designers Smith and Milton of Bristol.