Toolkits

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Developing a refreshed approach to storytelling that integrates the on-site and digital visitor experience with the brand values.

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leviathan backbone and ship sculpture on a beach

Sometimes this work brings us the most amazing opportunities.  Visiting Arctic Norway is high on the list for ‘best things we have done in the course of business’. It is a fabulous place.  Participating in a national conference on ‘Visitor Experience in Norway’s Regional Parks’ enriched the experience. It not only bought us into contact […]

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Smiling Irish teenagers on a windy day

  As our final contribution to the Tourism Interpretation Masterplan for Ireland’s National Parks, we have just completed a new toolkit.  Sharing the Wild Heart of Ireland: Interpretation guidelines for Ireland’s National Parks is an internal document for National Park staff in the six National Parks. It gives step-by-step advice on how to use the national and […]

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For a company called TellTale, writing a toolkit on Storytelling Interpretation is just brilliant.  Writing for Ireland’s Ancient East, a tourism proposition based on stories, is even better. We are very pleased with A Toolkit for Storytelling Interpretation. It brings together the lessons we learned from mentoring the first 25 attractions in Ireland’s Ancient East […]