The challenge
The NMA had a great vision of a world-class arboretum containing a wide range of memorials to people who died in military and civilian service. However, the trees were young and only people with a direct connection with the memorials or the associated services visited.
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- Part of the National Services Memorial at The National Memorial Arboretum
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- Remembrance day service at The National Memorial Arboretum
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- Statue of person blindfolded and waiting to be shot in the memorial for those shot at dawn in the First World War
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- Person contemplating the memorial to those shot at dawn in the First World War
Our response
We worked with our friends and long-time associates in The Tourism Company on a Feasibility Study for developing the National Memorial Arboretum as an attraction with wider appeal. We provided the interpretation planning elements of a wide-ranging report that proposed, amongst other things, the creation of a Remembrance Centre.
As part of that process, we ran a series of message development workshops for staff and volunteers.A few years later TellTale produced an updated interpretation plan for the new Remembrance Centre, as a successful £18m bid to the Heritage Lottery Fund.
