The challenge

The NMA had a great vision of a world-class arboretum containing a wide range of memorials to people who died in military and civilian service. However, the trees were young and only people with a direct connection with the memorials or the associated services visited.

This slideshow requires JavaScript.

Our response

We worked with our friends and long-time associates in The Tourism Company on a Feasibility Study for developing the National Memorial Arboretum as an attraction with wider appeal. We provided the interpretation planning elements of a wide-ranging report that proposed, amongst other things, the creation of a Remembrance Centre.

A few years later TellTale produced an updated interpretation plan for the new Remembrance Centre, as a successful £18m bid to the Heritage Lottery Fund.

As part of that process, we ran a series of message development workshops for staff and volunteers.

Related Projects

  • Chilterns Gateway – for the community

    • Community Heritage
    • Visitor Experience Strategy
    • Area of Outstanding Natural Beauty
    • Scheduled Ancient Monument
    • SSSI
    • Tourist Attraction
    • Urban Fringe

    This is probably the site that best shows our commitment to helping everyone enjoy the countryside.

  • Interpreting a new Country Park

    • Heritage and Wildlife Interpretation
    • Visitor Experience Strategy
    • Country Park

    We developed and implemented a communication plan including panels and a website to introduce the Country Park.