The challenge

The NMA had a great vision of a world-class arboretum containing a wide range of memorials to people who died in military and civilian service. However, the trees were young and only people with a direct connection with the memorials or the associated services visited.

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Our response

We worked with our friends and long-time associates in The Tourism Company on a Feasibility Study for developing the National Memorial Arboretum as an attraction with wider appeal. We provided the interpretation planning elements of a wide-ranging report that proposed, amongst other things, the creation of a Remembrance Centre.

A few years later TellTale produced an updated interpretation plan for the new Remembrance Centre, as a successful £18m bid to the Heritage Lottery Fund.

As part of that process, we ran a series of message development workshops for staff and volunteers.

Related Projects

  • Interpreting a new Country Park

    • Heritage and Wildlife Interpretation
    • Visitor Experience Strategy
    • Country Park

    We developed and implemented a communication plan including panels and a website to introduce the Country Park.

  • Past and Future in the New Forest National Park

    • Community Heritage
    • Heritage and Wildlife Interpretation
    • Heritage Lottery Funding
    • National Park
    • Natura 2000 European Site

    We wrote an Interpretation Strategy and helped delivery partners to plan their interpretive projects for this complex HLF bid.


  • Association of Heritage Interpretation Member logo
  • interpret europe logo
  • National Association for Interpretation logo