The challenge

The NMA had a great vision of a world-class arboretum containing a wide range of memorials to people who died in military and civilian service. However, the trees were young and only people with a direct connection with the memorials or the associated services visited.

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Our response

We worked with our friends and long-time associates in The Tourism Company on a Feasibility Study for developing the National Memorial Arboretum as an attraction with wider appeal. We provided the interpretation planning elements of a wide-ranging report that proposed, amongst other things, the creation of a Remembrance Centre.

A few years later TellTale produced an updated interpretation plan for the new Remembrance Centre, as a successful £18m bid to the Heritage Lottery Fund.

As part of that process, we ran a series of message development workshops for staff and volunteers.

Related Projects

  • Irthlingborough Meadows

    • Heritage and Wildlife Interpretation
    • Heritage Lottery Funding
    • Natura 2000 European Site
    • Nature Reserve
    • SSSI
    • Urban Fringe
  • Improving visitor engagement

    • Heritage and Wildlife Interpretation
    • Sustainable Heritage Tourism
    • Visitor Experience Strategy
    • Nature Reserve
    • Tourist Attraction

    We helped all nine Wetland Centres to identify how to engage more visitors with the value of wetlands and their wildlife.