The NMA had a great vision of a world-class arboretum containing a wide range of memorials to people who died in military and civilian service. However, the trees were young and only people with a direct connection with the memorials or the associated services visited.
We worked with our friends and long-time associates in The Tourism Company on a Feasibility Study for developing the National Memorial Arboretum as an attraction with wider appeal. We provided the interpretation planning elements of a wide-ranging report that proposed, amongst other things, the creation of a Remembrance Centre.
As part of that process, we ran a series of message development workshops for staff and volunteers.
A few years later TellTale produced an updated interpretation plan for the new Remembrance Centre, as a successful £18m bid to the Heritage Lottery Fund.