The challenge

Cork City’s rich maritime heritage is almost invisible to modern visitors, most of whom remain unaware of Cork’s fine natural harbour. Research shows that they leave Cork with all their expectations met, except the one about learning about Cork’s heritage.

Fáilte Ireland asked us to look at the many aspects of Cork’s maritime story and suggest how they could be organised into a thematic structure that would enable existing and new attractions to tell the story in ways leisure visitors can understand.

Our response

Our work identified four over-arching themes, relating to the safe harbour, trade, defence and emigration.

Our Framework document provided user-friendly, evidence-based advice on how attractions can use themes to structure complex stories for visitors. It highlighted key stories and characters for each theme as well as primary and supporting locations.

It emphasised the importance of experience and identified core experiences for each theme, and the need for family-focused activity as part of attracting a wider range of visitors.

For this project we were supported by our friend Carolyn Lloyd-Brown aka The Heritage Angel.






Related Projects

  • London Wetland Centre

    • Heritage and Wildlife Interpretation
    • Visitor Experience Strategy
    • Nature Reserve
    • SSSI
    • Tourist Attraction
    • Urban Wildlife Site

    We reviewed the visitor experience at this flagship wildlife attraction and made recommendations on how to maintain the high standards.

  • Chilterns Gateway introduces wildlife

    • Heritage and Wildlife Interpretation
    • Area of Outstanding Natural Beauty
    • SSSI
    • Tourist Attraction
    • Urban Fringe

    We wrote and helped deliver innovative audience development and interpretation plans for this popular downland site.