The challenge

Irish lighthouses are now automated so the keepers and their families have left. The Commissioners of Irish Lights are seeking a new use for the buildings based on heritage tourism.

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Our responses

We greatly enjoyed the opportunity to work alongside the brand developers right from the start of the process. This led to a strong connection between the brand and visitor experience and interpretation.

We developed guiding principles and approaches for interpretation that would run across all lighthouses. This identified some elements of that would be consistent across all of them and allowed considerable scope for expressing the distinctive local character, including connections with the local community.

Face-to-face interpretation was a key part of our proposals. All lighthouse tours are to be led by ‘storykeepers’, specially trained local people who will explain the contemporary function of the lighthouse as well as stories about the people and events of the past.

We produced detailed interpretive plans for three lighthouses.

Related Projects

  • Improving visitor engagement

    • Heritage and Wildlife Interpretation
    • Sustainable Heritage Tourism
    • Visitor Experience Strategy
    • Nature Reserve
    • Tourist Attraction

    We helped all nine Wetland Centres to identify how to engage more visitors with the value of wetlands and their wildlife.

  • National Memorial Arboretum: a national centre of remembrance

    • Heritage Lottery Funding
    • Visitor Experience Strategy
    • Arboretum
    • Site of remembrance

    We worked closely with the National Memorial Arboretum (NMA) for several years on improving their interpretation and visitor experience.