The challenge

This heathland conservation project seeks to reinvigorate a sense of connection between local communities and ‘their’ heaths.

Visitor and non-user research (carried out by others) identified two key target audiences.  The first is very regular users, almost all of whom are dog walkers, who comprise 85% of visitors.

P1310962 4

The other target group is local non-users who would be interested in visiting the heaths with support and say they could be interested in walking and wildlife.

This work was part of a Phase II submission to the Heritage Lottery Fund.

Our response

Our audit of existing interpretation identified a lack of consistency of messaging, particularly around behaviour of people and dogs. We therefore recommended replacement of the fixed interpretation on all sites.

A key aspect of our recommendations was for changing panels and temporary interpretation to engage the interest of the very regular users.  This was supported by web-based material.

These recommendations were complemented by a range of proposals for face to face interpretation.

Related Projects

  • London Wetland Centre

    • Heritage and Wildlife Interpretation
    • Visitor Experience Strategy
    • Nature Reserve
    • SSSI
    • Tourist Attraction
    • Urban Wildlife Site

    We reviewed the visitor experience at this flagship wildlife attraction and made recommendations on how to maintain the high standards.

  • Past and Future in the New Forest National Park

    • Community Heritage
    • Heritage and Wildlife Interpretation
    • Heritage Lottery Funding
    • National Park
    • Natura 2000 European Site

    We wrote an Interpretation Strategy and helped delivery partners to plan their interpretive projects for this complex HLF bid.