This was a partnership project involving Lincolnshire County Council, Lincolnshire Wildlife Trust, the Environment Agency, East Lindsey District Council, local farmers and landowners, and others.
The challenge
A stretch of Lincolnshire coast was being designated as a Country Park. Interpretation and other communications were needed to explain the new recreation opportunities.
This was particularly important as this was not an open access area. In fact the land use and wildlife interest of the area meant that access, particularly for people with dogs, was controlled.
Our response
Our interpretation plan focused on key messages that would develop a memorable identity for the Coastal Country Park. This emphasised the importance of the area for both wildlife and people and the range of appropriate recreation.
We were later asked to implement part of the scheme.
We produced the content for a comprehensive website that highlighted the interest of the area and included input from local communities and businesses.
We created a series of innovative welcome panels for the car parks. These focused on people enjoying themselves in the context of the local wildlife and heritage interest.
