This was a partnership project involving Lincolnshire County Council, Lincolnshire Wildlife Trust, the Environment Agency, East Lindsey District Council, local farmers and landowners, and others.

The challenge

A stretch of Lincolnshire coast was being designated as a Country Park. Interpretation and other communications were needed to explain  the new recreation opportunities.

 42 7

This was particularly important as this was not an open access area. In fact the land use and wildlife interest of the area meant that access, particularly for people with dogs, was controlled.

Our response

Our interpretation plan focused on key messages that would develop a memorable identity for the Coastal Country Park.  This emphasised the importance of the area for both wildlife and people and the range of appropriate recreation.

This slideshow requires JavaScript.

We were later asked to implement part of the scheme.

We produced the content for a comprehensive website that highlighted the interest of the area and included input from local communities and businesses.

Lincs Coast panel 2

We created a series of innovative welcome panels for the car parks. These focused on people enjoying themselves in the context of the local wildlife and heritage interest.

Huttoft Panel r3 6

Related Projects

  • Sharing the best of Shropshire

    • Heritage and Wildlife Interpretation
    • Area of Outstanding Natural Beauty
    • Region

    We were pleased to work closely with Shropshire County Council on a county wide strategy about using interpretation to develop cultural tourism.

  • Improving visitor engagement

    • Heritage and Wildlife Interpretation
    • Sustainable Heritage Tourism
    • Visitor Experience Strategy
    • Nature Reserve
    • Tourist Attraction

    We helped all nine Wetland Centres to identify how to engage more visitors with the value of wetlands and their wildlife.