The London Wetland Centre was Sir Peter Scott’s last great visionary project and has proved highly successful. Ten years after opening, the Wildfowl and Wetlands Trust wanted to reassess its performance in the light of current good practice and the latest research.
We assessed the existing visitor provision using a number of measures including, the site experience, use of trigger points, consistency of messaging, appropriateness of interpretive materials and the visit journey for different visitor segments.
Our results identified the changes needed to ensure this successful wildlife attraction continues to delight visitors for (at least) a second decade.
This was an important project for us and, hopefully, for the WWT.
It demonstrated the value of being able to work with good quality data on visitors’ motivations and preferences.
Following this work, we worked with the WWT’s design team to create new interpretation panels for the London Wetland Centre that used the insights from the visitor analysis and our work.