What makes wildlife interpretation special?
We think wildlife is wonderful – but it can be jolly difficult to interpret. Over the years we have developed specific tools and techniques for wildlife interpretation.
We have worked with clients like Forestry Commission Scotland, Wildfowl and Wetlands Trust and RSPB to investigate what makes great wildlife interpretation. Unsurprisingly, there are several answers to that question. People vary.
Wildlife is unreliable. It is always changing. Much of it is mobile or short-lived. This is where its wonder and fascination lies. It is also why the approaches that work for interpreting historical sites, don’t work for wildlife sites.
It all comes down to experience
In wildlife interpretation the experience aspect of interpretation is at least as powerful as the story aspect. It is often about showing people things they haven’t seen before. That can be an experience they treasure forever – and may even contribute to changing attitudes and choices about conservation.
We are committed to bringing as many people as possible closer to nature. We believe the right sort of interpretation is a great way to do that.
Passion and mission
Most of the organisations behind wildlife interpretation are passionate and are on a mission to change at least part of the world. We understand and support that. We also know what does and does not work in terms of changing behaviour and attracting support.